Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

Author: Daikus Vodal
Country: Australia
Language: English (Spanish)
Genre: Science
Published (Last): 14 September 2014
Pages: 183
PDF File Size: 13.33 Mb
ePub File Size: 14.9 Mb
ISBN: 493-9-30792-170-3
Downloads: 20351
Price: Free* [*Free Regsitration Required]
Uploader: Samujin

Dabur India SWOT Analysis and Marketing Mix

The acquisition added a complementary product portfolio to Dabur’s existing one, besides allowing it to expand its scale of operations and strengthen its presence in the Middle East and North African region. Besides these international brands that largely cater to the urban consumers in India Dabur’s hair care brands also face severe competition from the low-priced domestic brands like Chik from CavinKare and Parachute from Marico.

Today, the product is offered in several variants and flavors, each catering to the unique needs of its niche consumer segments, including kids, diabetics and the calorie-conscious. Similar Brands in the same Sector:. Competition from unbranded and local products. Dabur is not just the fourth largest FMCG company in India, but also the world’s largest Ayurvedic and natural healthcare company.

Despite the challenge of competition, Dabur continues to grow and expand its customer base. The Ayurvedic medicines are still considered a secondary option. The Indian FMCG industry consists of several Indian and international companies with major presence in food and beverage, personal care, oral care, home care or OTC pharmaceuticals space.

Dabur SWOT Analysis and Marketing Mix by Chesh

The per capita gross. Growing OTC pharmaceuticals market in India. The competition only keeps intensifying. Especially, in the oral care, Dabur faces stiff competition from international players like Analyssis and Unilever against their respective brands of Colgate and Pepsodent. However, the international sales still account for only one third of its total sales.


Patanjali has established its presence analysks a short period through its brand retail outlets. Dabur has generally kept the prices of its products under control to remain profitable and to grow its customer base.

The brand has swkt extended its presence globally. The companies are not associated with MBASkool in any way. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc.

Several of its products are best sellers in their respective categories.

Procter and Gamble 7. The company also offers digestive products.

Dabur India SWOT Analysis | Competitors & USP | BrandGuide | MBA

It dbur a diverse product portfolio that consists of health care products, beauty products, juices as well as dental care products. Strong distribution network and an extensive supply chain 4. Anzlysis competition from international players in the oral care and hair care categories.

For instance, the company renovated its oral care portfolio from toothpowders to toothpastes in order to meet the changing demands. Rising income levels and efforts by marketers to tap the consumer base at the bottom of analyeis pyramid are paying off to create opportunities in rural India. Dabur is the world’s largest Ayurvedic and natural health care company based out of India.

However, Dabur faces stiff competition from international players like Colgate-Palmolive and Unilever against their respective brands. A cumulative effect of the increasing finance charges and tax rates has led to a sluggish increase in the profit after tax margin of the company during the year.

There are both herbal and non-herbal brands in this segment fighting for market share. Some of these launches in India included Babool Salt toothpaste, air-freshening gels under Odonil brand, Gulabari Saffron and Turmeric Cold Cream and Lotion, Turmeric and Saffron-based swoy under analysls brand Fem, new variants of packaged juices under the brands Real and Activ, and Anardana variant in Hajmola. Dabur can open its own brand outlets for the promotion of its brand throughout India.


For years, Dabur has remained the hallmark of good health for Indians. Focus on innovation and new product launches. The acquisition not just added a niche hair care product to Dabur’s portfolio, but also expanded its presence in Sub-Saharan Africa.

Through the acquisition, Dabur gained access to the company’s Hobby and New Era brands. Despite enjoying a market leadership position in several of its product categories, Dabur has always been focused on innovating to meet its ever-changing consumer preferences.

SWOT Analysis Report on Dabur India Limited

However, the Indian market has seen increased competition in the herbal products sector. Dabur is one of the largest Indian consumer goods companies with interests in hair care, oral care, health care, skin care, home care and food sectors. Its advertisements appear in regional newspapers, and magazines as well as on television and the internet. Dabur can also expand its product line to increase the number of home care and beauty products.

This, in turn, is leading to an increase in the tax rates for Dabur over the years. However, Dabur is years ahead in terms of brand name and market presence. Edit the Brand or Add a New One: Dabur Vatika hair oil, Hajmola, Real juices, etc are some of the best selling products by Dabur.

They also strengthen the company’s international presence by opening up immense opportunities in the newer growth markets in the international arena. This continuous increase in tax rates could seriously impact the company’s otherwise healthy margins in the long run and increase the burden on its operational performance.

Zandu, Emami and a number of other smaller brands are already there.

Posted in Art